As you probably know, my title is Fearless Leader for Bigger Better Marketing. But the blog is titled Bigger Better Marketer, because the kind of people we work with are the ones who are always pushing the envelope to think even bigger, be more creative, get better response. Now they have their own blog.
We’re constantly sharing ideas with others in our network of non-profit marketers, so it seemed like time to open the virtual floor so more folks could dance together on it. As a side benefit, with social networking and collaborative tools being a topic of interest, this also gives the digital immigrants amongst us a chance to get their feet wet. Our feet wet, I should say.
I’m 52, and distinctly remember the day I threw my body over my manual typewriter as a young copywriter, because someone wanted to give me an IBM Selectric. (Remember those? Imagine paying $1,000 for a typewriter… in the 1970s.) OK, IBM got wise and got into computers, and I got wise and got Web 2.0.
To launch this ideashare, I’m posting a shot of a great piece by Bigger Better Marketer Nancy Olson and her team at Fabricators & Manufacturers Association, International. You’d have to hear her story of the multiple sources of inspiration, but the result is a clever way to be in front of your members all year:
- The calendar delivers in a CD case, enabling it to stand up and display the current month along with an artful industry image.
- The back of each sheet has a coupon good only during that month. What a great concept!
- The member receives the good feeling of getting something for nothing from your organization…and wow, coupons too. That is the kind of halo effect that lasts a long time and can impact retention.
This is a high-class piece all around. Thanks for sharing it, Nancy!
If you have tales of renewal & retention premiums and tests, share them with colleagues here.
All my best,
Leigh
